View this email in browser.

Meet Our New Brand Identity

This year marked the 16th anniversary of Xmind. Although it was a bumpy road full of competition, we marched on with no fear.

We believe the most effective way to combat copycats and outright knockoffs is to best them in every aspect of the game. So we stuck to that belief and kept exploring the unknown, leaving all our tagalongs behind. And we would like to think that we did it yet again.

We redefined our brand and incorporated more youthful elements in our new design to bring us closer to you. To that end, our new logo is more rounded, simplistic, and friendly, with Xmind in all lower cases and butterfly as its symbol.

Read More

Spread Your Wings

The butterfly imagery is one of our bright spots. By flapping your wings of thoughts and using Xmind, you can easily start a brainstorming session right here, right now.

X Marks the Spot

X could be the variable, the treasure marker, and the simplest form of mind maps with a central topic in the center and topics spreading out to signify changes, new possibilities, and innovations.

Verbing It Up

Xmind is more than just a combination of two words, so we changed XMind to Xmind. All lower cases make it less intimidating for people to approach mind mapping as a tool.

Sparkling with Colors

We use bolder, more striking visual elements for this branding upgrade, changing our color theme from a monotonous red to multiple colors.