1. 3 pillars
   1. Tech
   2. Design
   3. Business
2. Concept
   1. Useful
   2. Usable
   3. UI
      1. What can see
   4. Visual/Graphic Design
      1. images
      2. colors
      3. fonts
      4. other elements
   5. Interaction Design
      1. focus on behavior
      2. hover, click
      3. error messages
      4. feedback
   6. Content strategy
   7. Information Architecture
   8. Usability Testing
3. Roles in UX
   1. User Researcher
   2. Information Architect
      1. XMind
      2. Label system
      3. Navigation
      4. Inventory all content
      5. Conduct a content audit
      6. Design new architecture
      7. Test new architecture with user
      8. Iterate
   3. Interaction Designer
      1. Balsamiq
   4. Visual / graphic designer
      1. Photoshop
   5. Front-end dev
   6. Project manager
4. General process
5. User research
   1. Interview
   2. Contextual interview
   3. Personas
6. Visual Design
   1. Elements
      1. Lines
      2. Shape
      3. Color
      4. Texture
      5. Typography
   2. Principles
      1. Alignment
      2. Contrast
      3. Visual Hierarchy
      4. Proximity
      5. Layout