1. They will not ship shit.
   1. Despite Pressure
   2. Despite Deadlines
2. They should always be ready.
   1. For:
      1. Deployment
      2. Shipping
      3. Testing
      4. Delivery
   2. Few Hours Delay is Fine but there should be no delay for months.
3. Stable Productivity
   1. No Tolerance for Mess.
   2. Keep the Code Clean.
4. Inexpensive Adaptability
   1. No Redesigning of entire system for changing one module.
   2. Migrations should be possible.
   3. No to Tightly Coupled Systems
5. Continuous Improvement
   1. Boys Scout Rule: Leave the Code Cleaner than you find it.
6. Extreme Quality
   1. You should be able to say to yourself: "I did a great job today".
7. Give Honest Estimates
   1. Give your Range of Estimates
   2. Minimum Range & How?
   3. Maximum Range & Why?
   4. Risks / Uncertainity
   5. Dates are LIES. Ranges are TRUTH.
8. Make sure you don't repeat a same mistake twice.
9. Say "NO"
   1. If you don't believe in something.
   2. If you feel it's NOT REAL.
   3. Don't just say I will "try" and ignore the work.
10. Continuous Aggressive Learning
    1. On your own time & resources.
    2. New Tech, Strategies, Design Patterns, etc.
    3. If you don't do it, Professionals will find people who do it :)
11. Mentoring
    1. Teach Juniors
    2. Discuss ideas with them.
    3. Pair Program with them.